If you’re choosing to publish your app on just one platform, either Apple App Store or Google Play Store, you need to consider which one is best for your app. Unless you’ve already done your research, it can be a difficult decision. There are various factors to consider when choosing between Apple iOS and Android apps, so I’ve done the hard work for you. In this post, I’ll highlight the factors you need to consider… Firstly, these two companies account for over 90% of the smartphone market share.